iPhone 5 by Apple
The biggest thing to happen to iPhone since
iPhone.
Creating an entirely new design meant
inventing entirely new technology
When we envisioned the new iPhone, we landed
on a remarkably thin and light design. But it's
nearly impossible to make a device so thin and
so light without sacrificing features or
performance.
We could have taken the easy way out and
designed something more reasonable and less
remarkable. But we didn't.
If the technology didn't exist, we invented it. If
a component wasn't small enough, we re-
imagined it. If convention was standing in the
way, we left it behind. The result is iPhone 5:
the thinnest, lightest, fastest iPhone ever.
iPhone 5 is just 7.6 millimeters thin. To make
that happen, Apple engineers had to think small,
component by component. They created a nano-
SIM card, which is 44 percent smaller than a
micro-SIM.
They also developed a unique cellular solution
for iPhone 5. The conventional approach to
building LTE into a world phone uses two chips
— one for voice, one for data. On iPhone 5,
both are on a single chip.
The intelligent, reversible Lightning connector
is 80 percent smaller than the 30-pin
connector.
The 8MP iSight camera has even more features
— like panorama and dynamic low-light mode
— yet it's 20 percent smaller.
And the new A6 chip is up to 2x faster than the
A5 chip but 22 percent smaller. Even with so
much inside, iPhone 5 is 20 percent lighter and
18 percent thinner than iPhone 4S.
It`s our thinnest display ever. And it`s the first
of its kind.
Making a thinner, lighter iPhone meant even the
display had to be thinner. Apple engineers
accomplished that by creating the first Retina
display with integrated touch technology.
Which means instead of a separate layer of
touch electrodes between display pixels, the
pixels do double duty — acting as touch-
sensing electrodes while displaying the image
at the same time.
With one less layer between you and what you
see on iPhone 5, you experience more clarity
than ever before. All on a display that's 30
percent thinner than before.
iPhone 5 is made with a level of precision you'd
expect from a finely cafted watch -- not a
smartphone.
Never before has this degree of fit and finish
been applied to a phone. Take the glass inlays
on the back of iPhone 5, for instance. During
manufacturing, each iPhone 5 aluminum housing
is photographed by two high-powered 29MP
cameras.
A machine then examines the images and
compares them against 725 unique inlays to find
the most precise match for every single
iPhone.
Look at iPhone 5 and you can't help but notice
the exquisite chamfer surrounding the display.
A crystalline diamond cuts this beveled edge.
It's what gives iPhone 5 its distinctive lines.
Fitting for a phone so brilliant.
- 725 Precision-Matched Inlays
During the assembly process, each iPhone 5
aluminum housing is photographed by two high-
powered 29MP cameras. A machine then
compares the images with 725 uniquely cut
inlays to find a precise match.
- Sapphire Crystal
Although the surface of the iSight camera is as
clear as glass, it's not made of glass. It's
actually sapphire crystal, whose hardness is
second only to diamond on the scale of
transparent materials. That means the surface
of the lens is far less likely to scratch.
Diamond-Cut Beveled Edge
- A crystalline diamond is used to cut the
chamfers of iPhone 5. This process gives the
beveled edge its beautiful sheen.
So much more than before. And so much less,
too.
A remarkably slim design that still makes room
for a larger display and a faster chip. Ultrafast
wireless that doesn't sacrifice battery life.
And all-new headphones designed to sound
great and fit comfortably. So much went into
this iPhone. So you could get even more out of
it.
All-new design. The thinnest, lightest, fastest
iPhone ever.
Thin, sleek, and very capable.
It's hard to believe a phone so thin could offer
so many features: a larger display, a faster
chip, the latest wireless technology, an 8MP
iSight camera, and more. All in a beautiful
aluminum body designed and made with an
unprecedented level of precision. iPhone 5
measures a mere 7.6 millimeters thin and
weighs just 112 grams.1 That's 18 percent
thinner and 20 percent lighter than iPhone 4S.
The only way to achieve a design like this is by
relentlessly considering (and reconsidering)
every single detail — including the details you
don't see.
Apple, the Apple logo, Mac, Mac OS, Macintosh,
iPhone, Retina, Passbook, Siri, iSight, FaceTime,
Lightning, EarPods, Flyover, Safari and iCloud
are trademarks of Apple. Other company and
product names may be trademarks of their
respective owners.
